Tanger is a growing brand of outlet stores located across the United States and Canada. With 44 retail center and counting, Tanger has extensive marketing needs and has looked to their freelancers at their Headquarters in Greensboro, NC to meet those demands for over 10 years. I was part of the yearly national campaign for Tanger. The well-established and recognizable Tanger Outlets brand needs to be maintained, while still bringing their customers quality brands and the latest trends.
Photoshoot planning begins nearly a year in advance, in order for their quarterly fashion magazines and marketing materials to hit stores right away. Tanger also needs a wealth of digital needs - from websites, apps, social media, email marketing, digital billboards and more.