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COLDPRUF THERMAL
Copy Writing B2B Packaging Catalog Photo Research Photo Art Direction
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Owned by IIndera (Made in the U.S.A. for over 100 years) ColdPruf was ready to emerge as its own brand. The goal was to create an authentic look with a smart, irreverant brand voice that positioned ColdPruf as a category leader. The tagline, "WE OWN COLD" pretty much says it all.
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