I am curious.
Always curious. About everything. That curiosity makes marketing a big adventure, and I thrive on promoting the human aspect in each product along the way.
I love art.
The Huntington Library, Botanical Gardens, Art Collections.
A mega relaunch into a new, modern navigational journey. UX/UI design, pushed to the max.
I do photography.
Anywhere from photo research to photo direction to staging a photoshoot to taking the photo itself.
When passion meets work.
I am a German-American who has spent nearly equal time in Europe and the United States. Through adapting to new countries, I’ve developed a strong sense of intuition. This sense is a great asset in designing promotions for a targeted audience.
My career launched at Young & Rubicam in London. In succession, I created designs in San Francisco for political campaigns; Chicago for Houghton Mifflin Company and Encyclopaedia Britannica Publishing; Santa Barbara/Los Angeles specializing in museum/fine art websites and concert promotions; and the East Coast for fashion retail and startups. Currently based in Gothenburg, Sweden, I make several trips to the US yearly.
I am open and flexible with clients and know how important it is to find common ground to ensure success. Working with a client is a collaboration that can only be built on trust.