COLDPRUF THERMAL
Copy Writing B2B Packaging Catalog Photo Research Photo Art Direction
Owned by IIndera (Made in the U.S.A. for over 100 years) ColdPruf was ready to emerge as its own brand. The goal was to create an authentic look with a smart, irreverant brand voice that positioned ColdPruf as a category leader. The tagline, "WE OWN COLD" pretty much says it all.
sabine myers
